Monday, December 8, 2008

Splat the VAT with dwell furniture!

dwell keep customers comfy in the crunch with a 15% discount until 21st December

dwell are taking 15% off all its prices to ‘axe the tax’ across all 12 stores plus the catalogue orderline and on-line at between 1st – 21st December.

Dwells prices are amazingly low as it is, and this unrepeatable offer of a further 15% off means there isnt a better time to place an order

In addition to the 15% VAT buster offer dwell offer a rapid delivery service for in stock items and are delivering right up to and including Christmas Eve, with the last order date for guaranteed Christmas delivery being 19th December. Last delivery date for orders in Scotland is Dec 19th

Marketing Director, Sean Galligan said “The Government’s announcement came as something of a surprise and we thought increasing the amount we cut from our prices to 15% was a good way of thanking our loyal customers during these unusual times.”

There has never been a better time to give yourself an early Christmas present and update your home with dwell’s exclusive range of furniture and accessories.  If you get your skates on, you’ll even be able to create the look that you’ve always dreamed of in time to make all any Christmas visitors green with envy! 

Full terms and conditions for the offer are available at

Who designs wins . . .

Dwell announce their second annual design competition Design for dwell 2009. The competition was launched in July 2007 and invites design enthusiasts of all ages to create a new and unique contemporary interior home product that would sit well within the dwell brand.

Last years highly successful contest had over 250 entries and was won by Kimberly Whitelaw from Edinburgh. Her winning design the ‘comfortable coffee table’ was chosen for its originality, strong functionality as well as its good looks. As part of the winner’s package the Comfortable coffee table has been put into production and will feature in the dwell Spring 09 collection.

The 2008 design for dwell contest was judged a panel of design and interior experts and included John Amabile host of 60 minute makeover and leading style journalist Barbara Chandler who said, ‘Design is a fascinating process, and the judging and discussion process for this competition has proved to be equally as fascinating’. Aamir Ahmad, founder and MD of dwell who was also on the judging panel said ‘I was amazed at the range of designs that had been entered, choosing an outright winner was tough. I can’t wait to see Kimberly’s winning design in our collection’.

The 2009 winner will receive a £1,000 and a trip for two to the Milan Furniture Fair with the winning entry again going into production. Designs can be presented in any format i.e. drawing or model. Models submitted but should not exceed sizes of 30cm.

The closing date for Design for dwell 2009 is 31st March, 2009.

Friday, November 7, 2008

Information for journalists:

  • Dwell was founded in November 2003 by Aamir Ahmad, founder and ex-CEO of Ocean and Sean Galligan, Marketing Director

  • Their in-house team designs its own furniture, over 90% of which is exclusive to dwell

  • Dwell offers a free 196 page catalogue, has 12 stores and a fully transactional website

  • All items, including furniture and upholstery, are held in stock and delivered nationwide within 1-2 weeks by dwell’s own furniture delivery team

  • The web and stores feature a larger range of accessories and special offers not featured in the catalogue

All images are available high res. For image requests and product loans contact

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Orderline: 0845 675 9090

For general press enquiries and invitations to press events contact Oliver Macgregor on 020 7287 7276